For the first two weeks we will focus on creating an image that reflects who you are. Including the following…

• Photoshoot to produce updated portraits for website and social media.

• Logo design. A stand alone symbol that represents your brand.

• Logotype to accompany logo. This will be the font that is used in combination with your logo as well as all content.

• Color palettes that compliment your image. These colors will be used across all social media.

Your Authentic Voice

For the next two weeks we will focus on creating content which will include a customized variety of the following…

• Script content for video.

• Video segments in short digestible form with a focus on simplicity and scalability.

• Simple static images that can be posted regularly, with a message that resonates with your authentic voice.

• Seasonal ideas to stimulate and remind clients you exist.

• Print Material (Business Cards, one-sheets, brochures etc)

• Consider equipment needed to produce content.

Test content on all social media for formatting along with experimenting with geo tagging, google ads and facebook ads. Discuss content schedule.

• Practice scalability.

• Establish a baseline of content.

• Discuss realistic frequency of content for print, digital, and video.

Release Official Content

With a well thought out schedule releasing official content can begin. For the second half of the month we will deploy content into the wild. During this time we will set goals around building your social media presence and analyzing results.

Now that a baseline of content is released we can exercise consistently releasing more of it. With a focus on creating a rhythm that works for you, we will adjust the marketing schedule to reflect real life. Instead of setting unrealistic goals only to find yourself over extended we will approach this management portion with a holistic strategy, balancing professional expectations with personal ones.